UK Custom HTML5 Game Developers

Looking to Develop a Custom HTML5 Game for Marketing or a Serious Business Application?

HTML5 makes it possible to develop fun, engaging multimedia content that works directly in the web browser. It eliminates the need for third party browser plugins, such as Flash and the Unity web player. Plus, it's compatible with a full range of modern devices, from smartphones and tablets to desktop PCs and Macs with a modern web browser.

If you're looking to develop an HTML5 game for a marketing campaign, or some serious application such as education or corporate training, we can help.

Want To Future-Proof Your Online Digital Content?

Using the latest web standards makes sure your web based content doesn't rely on third-party browser plugins.

HTML5 games run directly in the web browser, so you don't need to worry about shifting third-party platforms or trends making your game completely obsolete in future.

Flash to HTML5 Game Conversion

We can also convert your existing Flash games to HTML5 and make them compatible with a full range of modern devices. We'll give them a more modern, highly polished make-over to keep them up-to-date and future proof. Read more...

Why Should We Choose Web Based Games Over Mobile Apps?

There are a number of reasons to develop a web based HTML5 game instead of a mobile app. Some of the main advantages are:

You Only Need One Build for All Target Devices

We develop games using our own cross-platform HTML5 game engine. This handles all the browser and device specific quirks and incompatibilities. So we can publish and maintain one version of your game and it will just work across all target devices and browsers.

With apps, we need to code and/or build for each mobile operating system/app store. There are platforms that allow building apps to multiple mobile targets (such as Unity). Even so, you still need to write additional device specific code and produce separate builds. This impacts game development time and costs to some degree.

You're in Complete Control of Publishing

After completion, you're ready to publish your HTML5 game on your website straight away.

With mobile apps you're at the mercy of third party platform holders' submission and review processes. These can often be complex and time consuming.

Mobile app stores also have strict guidelines that must be followed in order to get your app approved. This creates an extra time and cost burden, with no real benefit to you.

It doesn't happen very often, but platform holders may veto certain content choices and force changes before they'll approve an app.

None of this is an issue with HTML5. You get absolute control over what your game can be.

You Don't Need to Publish to Different App Stores

Apps require your company to sign up with multiple app store accounts (one for each mobile OS you want to target). If you haven't already done this well in advance, this can add additional time and (albeit minimal) cost to a project.

Plus, any devices tied to app stores you don't target won't be able to play your game. For instance, devices that may be a more minor concern (such as Amazon Kindle) will be off limits, unless you specifically target their app stores as well.

You Eliminate the Install Barrier

Don't underestimate the impact of asking players to download and install a software application.

You can share a link to download your app, much the same as with a web based mobile game. But the link is not direct. Players then need to go through the process of downloading and installing your app to their device.

This makes it harder to try your game and gives players another opportunity to bail out on doing so. Players are much more likely to think twice about adding an app to their device as they are to just visiting a web URL.

HTML5 web based games completely get around this problem. There's no need to install on a mobile device, you can play the game instantly. All players need to do is visit the appropriate page on your website to play the game directly there.

You Automatically Get Desktop Computer Compatibility

If you're planning a mobile app in the first place, maybe desktop computers aren't on your radar. But mobile apps are tied to only the platforms they're built for.

HTML5 games don't target specific devices, they're available to any compatible device with a live internet connection. This means you can play on desktop computers too, from the same version.

Allow your audience to play just about anywhere, on a compatible device with a live internet connection. So the only real limits on uses are your imagination.

Build HTML5 Games As Stand-Alone Applications

If you need to develop a stand-alone Windows PC application, we can use tech such as Node Webkit to build HTML5 games for offline use.

If your game is for a PC based interactive kiosk (without a live internet connection) this makes HTML5 a viable option. You benefit from the same streamlined, cost effective development and the final build is indistinguishable from any other Windows application.

Branded HTML5 Games

We have around a decade of experience designing concepts that intrinsically communicate brand values and product features and benefits in an engaging way.

We're totally comfortable producing artwork that conforms to the strictest of brand guidelines, whilst being mindful of the functional aspects specific to game design. Read more...

The Tech We Use to Develop HTML5 Games

We've produced and maintain our own custom HTML5/Javascript game engine. This gives us a game specific framework to rapidly develop high quality custom HTML5 games, without programming completely from scratch each time.

You're not paying us to reinvent the wheel, or deal with device/browser specific quirks and bugs. We can focus on using your budget to produce code and assets that are specific to your project.

We also get full control of adding features that we and our clients need. This allows us to stay right at the cutting edge of cross-platform HTML5 game development.

Our HTML5 Game Development Services

We have around a decade of experience developing digital games for businesses large and small.

We cover the full custom HTML5 game development process, from initial designs, concepts and mock-ups through to the final build, including artwork, animation, coding, music and sound design. Plus we’re here to answer any questions and advise you every step of the way.

From the initial game design stage we'll plan for all target screen sizes and input device options. So you can be sure you'll get a uniform experience across all target devices.

Who We've Developed HTML5 Games For

We've developed HTML5 games for businesses large and small and can provide solutions to suit most budgets. Some of our clients include London based marketing and advertising agencies, the largest radio company in Europe, one of the Big Six energy suppliers, the world's leading outdoor advertising company, and more.

Get in Touch

If you need a quote for a project, or just some advice, please don't hesitate to get in touch and we'll be happy to help.