Branded Video Games for Marketing Campaigns

Looking to Use a Branded Game for Digital Marketing or Business Promotion?

Branded games provide fun, engaging, interactive digital content to help marketers communicate with their audience in a highly engaging way.

Their unique power comes from players interacting with your brand, increasing user engagement, keeping users' attention, encouraging repeat exposure and helping boost brand awareness.

If you're looking to use branded computer games for marketing campaigns, on an exhibition stand or event, or to send out to existing customers as a digital promotional item, we can help.

How Can We Use Games for Marketing?

Just some of the ways you can start using branded interactive video games to help increase user engagement and brand awareness, entertain your audience and fulfil your marketing goals are:

Advergames

Advergames fuse advertising with entertainment and provide a great, fun way to engage with your audience, to help promote your brand as part of your marketing strategy.

Promotional Games

Provide a creative, cost effective, fun alternative to physical promotional items to send out to existing customers, or for use internally as a fun activity for employees.

Promotional games can also be great for seasonal and Christmas promotions.

Games for Exhibition Stands

Engage visitors, help attract them to your trade show booth and help create a buzz and inject some fun into your stand with an attention grabbing branded game on your next exhibition stand.

Games for Experiential Marketing

Provide a great, fun digital interactive element with your own marketing game experience to help promote a new product at your next event.

Where Can We Publish Marketing Games?

Where to publish interactive branded mini games is largely dependent on your campaign goals. Whether it's to help promote a new product, or your company as a whole, we can design branded game concepts to meet your needs. When we know more about your company and goals we'll be able to advise you and make recommendations.

The main options for a marketing game are:

Branded Online Games

Use branded online games to engage your audience via your own website. Making your branded game available online enables you to target a huge range of devices directly in the web browser, anytime, anywhere, all from a single version.

Branded Mobile Games

Target smartphones and tablets with branded mobile games. Using a mobile game allows your audience to play where most people access casual video games on the go.

Branded PC Games

Get your marketing game built as a stand-alone software application to run on standard PC hardware. A great option for offline play at events and exhibitions.

What Platforms Do You Use to Make Marketing Games?

There are a number of different options available to create branded games for your business. We'll be able discuss the best options for you when we know more about your needs.

Some of the options are:

Branded HTML5 Games

HTML5 allows players to access your branded game across a full range of modern devices via your website and can be packaged as a Windows PC app for offline play at events.

HTML5 gaming in the web browser is a great way to target popular mobile devices without the need to install a mobile app or for you to worry about app store submissions.

We also offer a Flash to HTML5 conversion service for your old branded Flash games.

Our Custom Branded Game Development Services

We’re a Bristol, UK based branded game developer with over a decade of experience developing branded games for businesses large and small and can provide solutions to suit most budgets.

We don't just tack on your company name, logo and branding, but create custom branded games from the ground up, to intrinsically communicate product features and benefits to your target audience and tie in with other areas of your marketing campaign.

We often work with end client's in-house marketing departments. We're also happy to work with agencies looking to outsource a project for a brand as part of a wider campaign.

We cover the full custom branded computer game development process, from initial designs, concepts and mock-ups through to the final build, including artwork, animation, coding, music and sound design. Plus we’re here to answer any questions and advise you every step of the way.

Get in Touch

If you need a quote for a branded game project, or just some more general advice, please don't hesitate to get in touch and we'll be happy to help.