UK Custom Online Game Developers

Looking to Use a Custom Online Game for Marketing or a Serious Business Application?

Web games provide a great, cost effective way to target a full range of devices, all from the same game version. This makes them ideal for projects with modest budgets and/or short timescales.

They offer the most immediate access to a wide range of gaming platforms and devices. All players have to do is enter the URL in the web browser. No need to download and install any additional software applications.

Just some of the ways you can start using browser games are:

If you're looking to develop a game to use as a great piece of engaging content for a website, for either marketing or some serious business application, you're in the right place.

Why Publish Games Via the Internet?

Publishing your game online helps keep production costs down as well as offering the easiest access and widest coverage. You also don't need to target each target device type with a separate build.

Some of the reasons to go web based are:

You Get Full Control of What to Publish and When

Publishing on mobile app stores (and other third party delivery platforms) can be time consuming and complex. You need to go through a registration and submission process, which can significantly delay timings. In some circumstances app stores may place restrictions on what the content of your game can be. This may require amendments to be made in order to get your app approved.

Publishing your game on your website gets around these problems. You're in full control of where and when you make your game live. Plus, third party platform holders don't get a say in what your game can be.

Remove the Installation Barrier

Your game is available to anyone with a compatible device and a live internet connection. All players need to do is click a link or enter the URL into their web browser. So it's really easy to access and try your game.

This is a big advantage over software application based solutions (such as mobile app games and stand-alone PC games). The requirement to download and install can make it harder to try your game, so reduce your play numbers.

Maximise Device Coverage

With HTML5, you can now target a full range of devices online. We develop games that are playable in the web browser across mobile devices and desktop computers.

Make Production More Cost Effective

Compatibility with a range of devices from one web based version of your game means we don't have to worry about multiple build targets. You can focus your entire budget on the production of a single version of your game.

Make Future Changes Easier

If you're targeting multiple device types separately with an application then you have multiple versions of your game to update. If you publish on the web, there's only one version to maintain, making changes or updates to your game in future much easier and less time consuming.

Branded Games

We're highly experience in producing games for use as premium, engaging content for business marketing, including:

Engaging premium, web based content

Want to increase the "stickiness" and shareability of your website? Online games are the ultimate in interactive web based content to gain exposure and ultimately drive traffic.

Advergames

Help promote your brand as a whole, or specific products and services by integrating a game into your advertising campaign.

Digital Business Gifts

Create a game as a great reward for customers, or employees. Throw out the tired old branded gifts and send out a promotional online game instead.

You don't need any particular reason to create a game for a business promotion, but they are ideally suited to seasonal promotions, such as Christmas themed games.

Live Marketing Events

If you want to use a branded game at an experiential marketing event, where people play on their own mobile devices, publishing online is ideal. Just share the URL for play directly in the web browser across a wide range of modern mobile devices.

Serious Games

We create games for a variety of serious business applications. Just some of the ways you can use serious games are:

Education

Use games to make learning more engaging, from educating customers about issues relating to your business to making the wider public think about social, economic and environmental issues.

Business Training

Inject some fun into your workshops by using games as engaging business training support materials. Publishing your game online helps keep production costs down, as well as allowing access on a range of devices both at and away from the workplace.

If you run training sessions as part of your business, we can also create games for you to use to support those.

What Tech Do You Use to Develop Online Games?

There are two main options for browser game development. When we know more about your project and your target audience, we'll be able to advise you on the best platform for your game.

HTML5

In an increasingly "mobile first" world, HTML5 makes it possible to develop games that are compatible with modern mobile devices as well as desktop computers.

With the ability to package as offline apps, it's now being used within the commercial games industry for small scale indie games. So it's also a viable option for making offline applications.

We can also help with converting your old Flash web games to HTML5.

Additional Features

All the games we create are bespoke, so we can advise on and add custom features to suit your exact requirements. Some of the common features you can add to your online games include global scoreboards and social sharing.

Our Web Game Development Services

We have around a decade of experience making online games for businesses large and small.

We cover the full game production process, from initial designs, concepts and mock-ups through to the final build, including artwork, animation, coding, music and sound design. Plus we’re here to answer any questions and advise you every step of the way.

Who We've Produced Online Games For

We've created online games for businesses large and small and can provide solutions to suit most budgets. Some of our clients include London based marketing and advertising agencies, one of the biggest theatre companies in the UK (and London's West End), one of the world's most successful independent film & TV production/distribution companies, one of the world's largest supermarket chains, book publishers, a well known UK motorsport venue and more.

Get in Touch

If you need a quote for a online game development project, or just some advice, please don't hesitate to get in touch and we'll be happy to help.